Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least some local SEO as well.
You need to optimize for your city name, optimize your address details. In short: you need to optimize so people know where you are located and are able to find you offline (if required). In this post, we will try to explain what local SEO is, so you can optimize your local site as well!
If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life.
The entire world of digital marketing is going through a revolution today. We witness a global change today in the way people interact with brands, find & explore products & services, are influenced by people or in-turn influence other people.